The FemTech Commercialization Guide:
The 5 Biggest Mistakes New Founders Make When Creating A “Go-To-Market” Plan Leading To Scrutinizing Questions That Derail Your Pitch, Recommendations For Pivots, And Passes From Investors
Ready to bulletproof your GTM strategies and get investors to say "yes" to funding?
Created by Esther Shihabi, a former executive with 15+ years in the life science and biotech industry. I've engaged with investors, guided products from concept to market, and spearheaded growth initiatives globally. I want to give founders a head start ushering innovative products into the world.
✓ Discover key elements often overlooked in commercialization strategies and go-to-market plans, and learn how to incorporate them.✓ Identify common errors that raise concerns about scalability, profitability, and long-term growth for investors.✓ Gain insight into specific questions investors may ask during the due diligence process.✓ Get 20 actionable techniques to immediately enhance business models and forecasts - specifically tailored for the FemTech sector.
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Here's everything that's inside:
Day #1 - Mistake #1: Failing to clearly define the target market and “how” you’ll position yourself. - And why investors will question your product-market fit and dig into your financials.Day #2 - Mistake #2: Weak competitive landscape analysis and how it places the company in the “increased risk” category by investors leading to “soft commitments”.Day #3 - Mistake #3: Failure to validate monetization strategies - And why that leads investors to raise concerns over the viability of your business model.Day #4 - Mistake #4: Underestimating CAC (customer acquisition costs) and overlooking customer LTV (lifetime value) - And how it leads investors to doubt revenue stream and long-term prospects for growth.Day #5 - Mistake #5: Making overly optimistic assumptions in your financial models without verified timelines, projections, or evidence. - And how it damages credibility and causes hesitation to commit funds.
The first lesson of the FemTech Commercialization Guide is on its way to your inbox.
Within the next minute or two, you're going to get an email from me, Esther Shihabi.This email contains instructions to get started with our FemTech Commercialization Guide, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!Check your inbox!
*P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Sometimes the "email algorithms" think I'm a robot!)